Nov 9, 2008

Singaporean artist promotion via T-Shirt

I'd like to show you a site which presents design and fashion in Singapore: all in one! You can buy art and tee-shirt at once. The concept of crowningstroke is simple: the site organized a design competition and the winning designs have been printed on a tee. Each designer will earn a percentage on their t-shirts' sales. By buying those tees, you can be smart and support artists that you love and let it know.
The concept is quite well known and you will find equivalent shops in France as La Fraise (Strawberry in french) or Design by human in California. But I appreciate that Crowningstroke promote artists from Singapore!
Moreover, we met them at Maad and they explained to us that whereas the aim of the sites mentioned above are at first commercial, the objective of Crowning stroke is to put artists first!
Some examples of Tees:



No comments:

Post a Comment